Digital transformation has been a buzzword in the business world for some time now. Organizations across different industries are adopting digital technologies to improve their operations, enhance their customer experiences, and gain a competitive edge. However, digital transformation is a journey, not a destination. As technology continues to evolve, organizations need to stay up-to-date …
Are you ready for the digital age? In today’s fast-paced and ever-evolving business landscape, digital transformation has become a necessity for businesses looking to stay competitive and relevant. Digital transformation refers to the integration of digital technologies into all areas of a business, fundamentally changing how businesses operate and deliver value to their customers. This …
Why Digital Transformation is No Longer Optional for Businesses Read More »
The marketing industry has changed dramatically over the last decade, with digital marketing taking center stage. As the field evolves, one trend that is becoming more prevalent is the use of artificial intelligence (AI) to drive marketing efforts. In this blog post, we will look at how artificial intelligence (AI) is transforming the marketing industry …
The Future of Marketing: How AI is Revolutionizing the Industry Read More »
In this article, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favourites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. In this reading, we’ll discuss one of the best ways to engage your social media audience: through …
Making a website mobile-friendly means making it functional on a smartphone. In many countries, the number of smartphones has surpassed the number of personal computers. In the United States, 95% of people with smartphones search for local information on their phones. Having a mobile-friendly website has become a critical part of having an online presence. …
Businesses use marketing strategies to build awareness among potential customers. You have learned that the first stage of the marketing funnel is the awareness stage. In this stage, potential customers first become aware of a product or service. The customers don’t know about the brand and aren’t seeking out its products or services. Because potential …
4 Ways to Creates Awareness for your Products/Services Read More »
Even if you have used social media platforms personally, it’s important to understand that using them as a digital marketer is very different. This reading will introduce how to set and achieve goals using specific social media tools and platforms. Goal 1: Build connections with your audience One goal of brands is to build relationships …
3 Tips on Choosing the right platforms for your Business Read More »
The purpose of this reading is to introduce you to a common type of advertising: display advertising. Display advertising is used by millions of companies around the world because of its effectiveness. What is display advertising? Display ads are visual ad formats placed on webpages or apps. Display ads are images, text, videos, or GIFs …
If you are a potential client or a part of an organization and ever wondered about the business case for hiring a project management consultancy, this section aims to answer your “what is the value of project management consultants?” questions. And if you are a project manager and ever wondered about the value of joining …
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In this article, I share 4 Pro Tips on How to uncover Job Opportunities You Love. Starting a new career means not only developing a new skill set, but also learning how to relate your previous experience and skills to the new role you’re pursuing. If you’re ready to start your journey on a new …
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