How to Start a Digital Marketing Agency from Scratch?
Starting a digital marketing agency from scratch without experience is difficult, but not impossible.
In this Free E-book, I am going to share 10 Secrets I followed to establish a successful and profitable Digital Agency from Scratch in Abuja.
There is a long process to go from coming out of nowhere to have an established digital marketing business with customers and employees.
Nothing should stop you from making it happen and entering the exciting world of digital marketing as a service provider.
Why Do I want to share this content for free? I am sharing this content for free, just to give back to society.
And I hope this E-book will help you to start your own digital marketing agency from scratch and possibly avoid the mistakes I made, minimize your risks, and maximize your chances of getting it right the first time.
It will help you learn more about the transition process, make important decisions, and read helpful advice from others who’ve grown successful agencies from scratch.
To start and run a successful and profitable Digital agency in Nigeria, there are a lot of factors you must consider before taking the leap to start your own agency. Fortunately, the FREE E-BOOK is here to guide you as you think about this exciting new venture. Fill the form below to get your own copy. In this 18 pages book, you are going to learn:
- How to start your own creative agency from scratch.
- How to package your services
- How to determine the right business model and pricing model for your services
- How to promote yourself so you stand out in a crowded industry.
- How to scale your business by bringing on employees or freelancers
I wrote this guide to help you start your own digital marketing agency from scratch and possibly avoid the mistakes I made, minimize your risks, and maximize your chances of getting it right the first time. It will help you learn more about the transition process, make important decisions, and read helpful advice from others who’ve grown successful agencies from scratch.
Step 1. Build Your Digital Marketing Skills and Self-confidence
The first step is to develop the skills and self-confidence necessary to run a digital marketing agency.
This can be divided into three areas: (i) Technical digital marketing skills (ii) Business management skills and (iii) Self-confidence skills.
i. Digital Marketing Skills: Obviously, if you want to open a digital marketing agency, you need to develop your digital marketing skills. This means that you need to know what digital
marketing is, how it works, and how to run campaigns to increase your customers’ traffic
and sales using one or more digital marketing channels.
Digital marketing has many components, and while you don’t need to know everything from
day one, you should have a good understanding of the following: SEO, Google Advertising,
Social Media Marketing (Facebook, Instagram, Twitter), Content Marketing, Email Marketing.
As your agency grows you can build your digital marketing team and hire experts, but if you are starting out now with no experience or money, it is important that you know how to perform these tasks yourself. This is really a critical success factor. In the early stages of your business, you need to minimize your costs and also your dependency on others.
You should have hands-on experience with the various digital marketing processes so that eventually you can find out what works well (in terms of money and customers) and where you need help. The best way to master a skill is to learn theory and best practices from established experts and practice a lot.
Digital marketing is a very practical discipline and it is not enough to know the basics, but it
is necessary to acquire the necessary experience by practicing digital marketing.
ii. Business Management Skills: Since your goal is to start an online business and not work as a freelancer, you must learn the basics of running a business. It is not necessary to have a
degree in Business Administration, but you should gradually develop some skills related to:
Project Management, Time management, Billing and collection, Contracts, and Human resources management.
As an entrepreneur, you will have to do these things early on and probably over a long period of time until you reach a point where you can hire dedicated people.
iii. Self-Confidence Skills: You cannot run a business if you are not willing to take risks. To take risks, you have to be confident in yourself and gain self-confidence in the digital marketing industry, you have to have faith in your abilities.
If you start this business without knowing exactly what steps to take to improve a website’s ranking or how to use advertising to get more customers for your customers, you will fail.
Therefore, before you start serving clients (as a freelance or digital marketing agency), you must have work experience at an established agency or on your own websites.
When you get to the point where you can use digital marketing techniques to achieve real measurable results, you know that you are ready to become a service provider.
Don’t forget that there are thousands of digital marketing professionals and agencies on the market and clients are likely to receive multiple proposals and conduct multiple interviews before making a
hiring decision. Confidence will help you stand out from the crowd, so make sure you equip yourself with the necessary knowledge, skills, and experience before taking the big step.
Fill the form below and Get your full E-book written by Ahmed Eniola, CEO of Panelict Technologies Limited, a Creative Digital Agency in Abuja, Nigeria.