Social media and mobile marketing

Tips: Mobile Marketing on Social Media

In this article, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favourites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. In this reading, we’ll discuss one of the best ways to engage your social media audience: through …

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Make your website mobile-friendly

How to Make your website mobile-friendly

Making a website mobile-friendly means making it functional on a smartphone. In many countries, the number of smartphones has surpassed the number of personal computers. In the United States, 95% of people with smartphones search for local information on their phones. Having a mobile-friendly website has become a critical part of having an online presence. …

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4 Ways to Creates Awareness

4 Ways to Creates Awareness for your Products/Services

Businesses use marketing strategies to build awareness among potential customers. You have learned that the first stage of the marketing funnel is the awareness stage. In this stage, potential customers first become aware of a product or service. The customers don’t know about the brand and aren’t seeking out its products or services. Because potential …

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social media tools and platform

3 Tips on Choosing the right platforms for your Business

Even if you have used social media platforms personally, it’s important to understand that using them as a digital marketer is very different. This reading will introduce how to set and achieve goals using specific social media tools and platforms.  Goal 1: Build connections with your audience One goal of brands is to build relationships …

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Reasons You Should Hire A Project Management Consultant

Reasons You Should Hire A Project Management Consultant

If you are a potential client or a part of an organization and ever wondered about the business case for hiring a project management consultancy, this section aims to answer your “what is the value of project management consultants?” questions. And if you are a project manager and ever wondered about the value of joining …

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DevOps Engineer: Career Path You Should Consider in 2022

DevOps Engineer: Career Path You Should Consider in 2022

For better or worse, the world of technology is a fickle beast. That holds especially true when it comes to emerging technologies. Businesses have only recently begun adopting new frameworks that introduced more flexible programming methodologies. Concepts like Agile, Scrum, DevOps, and CI/CD are taking over the digital economy. The demand for DevOps experts is …

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